Phuket maintains its position as one of the most stable and attractive resort markets in Southeast Asia through 3Q 2025.
Developers’ activity, rising rental rates and stable hotel occupancy confirm that Phuket retains its role as a key investment destination.
An additional advantage for tourists and expats was the decrease in consumer prices – by October inflation had gone to 0%, fuel and utilities were cheaper, which makes life on the island more comfortable and profitable.
In this article, up-to-date figures and facts about the island’s real estate market for the first 9 months of 2025, from tourism and rentals to sales and prices of new buildings.
📊 Tourism: steady flow with a focus on the premium segment
Thailand welcomed approximately 24.1 million international tourists in 9M 2025, with the majority of the flow coming from key resort regions including Phuket. Despite a decline in visitors from China, the overall direction of the industry remains positive due to growing interest from India, Russia and Europe (European travelers accounted for ~19% of Thailand’s tourists in September 2025, a significant share).
The government’s “Value is the New Volume” tourism strategy has shifted the focus to wellness, family and luxury tourism with an increase in the average check.
Results for the first 9 months of 2025:
- Foreign tourists: 24.1 million
- Forecast for the year: 33 million
- Average spend per tourist: ~46,000 ฿
- International tourism revenue: 1.1 trillion ฿
- Domestic tourism revenue: ~854 billion ฿
🏝 Phuket holds the lead in tourism demand
Phuket consistently ranks among the top three most visited destinations in Thailand and remains the flagship of resort demand.
Hotels show a steady average annual occupancy rate of 75-80% and the average length of stay remains stable.
- Main focus: 4-5★ segment and branded resorts
- Average length of stay: 3-3.5 nights
- Premium tourism growth: +7-8% in accommodation rates
- Foreign tourists: 4.46 million (+3.9% YoY)
- Top 5 markets: Russia, China, India, UK, Germany
- Average load in high season (Jan-Apr): 81-91,8%
- Low season (June): up to 67%
Despite seasonal fluctuations, the island shows a stable room occupancy rate, confirming the high interest from both foreign and Thai travelers.
🏗 New construction on the island: dynamics and locations
Phuket remains one of the most active regions in launching and commissioning residential projects in Thailand
For the beginning of 2025 ( Colliers Thailand and C9 Hotelworks):
- Total properties for sale: 40,600+
- Share of condominiums: 83%
Commissioned in the first 9 months of 2025:
- ~4,000 apartments (mostly condos)
- ~400-500 villas
Leading neighborhoods in construction activity:
- Bang Tao / Cherngtalay
- Rawai
- Kata / Karon
- Layan / Nai Yang
The focus of developers is shifting towards complex projects and sought-after coastal areas with extensive resort infrastructure.
Major real estate developers in Phuket (2025)
- Sansiri: the capital’s largest developer has actively entered the Phuket market – it plans 29 projects on the island in 2025-2029 (condos and cottages totaling 33 billion baht). Several housing estates under The Base brand and cottage villages have already been launched.
- Assetwise (The Title RHOM Bho Property): The Thai developer has a number of major projects underway on the island. In 2023-2024, its TheTitle condos (Bang Tao, Nai Yang) sold out 90%+ before completion. In 2025, Assetwise launched 9 new projects (including Katabello – 760 apartments, Adora Rawai – 210 apartments, Villa Estella Nai Yang – 26 villas).
- Other developers: other capital companies such as Origin, Ananda, SC Asset are also successfully implementing projects on the island, making the market more competitive. Local players also continue to build actively: for example, Botanica (a series of luxury villas), Utopia (resort condominiums) and others.
📈 Prices for new buildings: growth continues
For the first 9 months of 2025, Phuket’s primary housing market shows steady price growth – especially in popular coastal areas where demand from foreign buyers remains strong.
Condominiums:
🔹 Maximum dynamics – in Bang Tao: ~+8% due to demand for ready-made properties near the sea
🔹Average price: ฿120,000-140,000 per m² (from the sea from 1 km)
🔹 Typical 1-room apartment: ฿4-6 million
🔹Year-to-date growth: +5-8%
Villas:
🔹Median price: ฿15-20 million (3-4 bedrooms, pool, from the sea from 2 km)
🔹 Price growth for 9 months: +5-10%
🔹 In premium class locations (Bang Tao, Kamala): up to +25% growth over 2 years
🔹 In remote areas prices rise more moderately due to the excess of luxury offers
Buyers still rely on liquidity: small apartments in top locations and compact villas by the sea are in the highest demand.
💸 Rentals by Phuket neighborhoods: apartments and villas
Rental rates in Phuket vary depending on location, proximity to the sea and the level of the property. Below is a breakdown of the main areas:
🔷BangTao / Cherng Talay (from the sea from 1 km, the closer, the higher the rate):
- Apartments: ฿30,000-60,000/month (by the sea, depending on area and class)
- Villas: ฿100,000-200,000/month (Laguna, with swimming pool)
- Premium villas by the beach: up to ฿250,000+
🔷Patong(west coast center):
- Apartments: in the center – ฿20,000-40,000/month | in the suburbs – from ฿15,000.
- Villas: ฿100,000-200,000/month (Laguna, with swimming pool)
🔷Rawaii(south, expat neighborhood):
- Apartments: ฿15,000-30,000/month
- Villas: basic segment – ฿50,000-100,000/month | sea-facing/new – up to ฿120,000-150,000.
🔷NaiHarn (south, about 1km from the beach):
- Apartments: ฿20,000-35,000/month
- Villas: ฿60,000-120,000/month *Price depends on remoteness and level of finishing
Demand remains consistently high in areas with infrastructure, good beaches and international schools.
📌 Investment attractiveness: yields are rising
| 💰 Yield | 1- Rental yields now – 7-10% per year on average 2. By comparison, before the pandemic, ~4-5% |
| 🌴 Top locations for rent | 1. Bang Tao / Laguna – premium location, high seasonal demand 2. Rawai and Nai Harn – choice of expats and long term tenants 3. Patong, Kata, Karon – popular with tourists, high income in season |
| 🏠 Profitable formats | 1. Apartments by the sea (30-50 m²) – easily rented all year round 2. Pool villas – sought after by families and groups, especially by the beach |
To summarize
Phuket is on course for sustainable development: growing investor interest, high occupancy rates, rising rental rates and developer activity confirm the island’s status as one of the most promising markets in the region.
If you are planning to buy a home in Thailand – Phuket remains a strong and reliable location with high yields and clear investment logic.
