SHA-KOON
Complex Characteristics
Residential Complex Description
The SHA-KOON villa estate is unlike any other villa development on Koh Samui. Every villa has flowing architecture with concrete, timber and stone walls, a private waterfall for the four-bedroom villa, and a restaurant with an infinity pool. This premium villa project is in Maenam, by the quiet Ban Tai beach on the island's north coast, 200 metres from the sea. Here you can buy a villa with its own character and enjoy resort-style service from the first day.
28 villas of four types on a 5,800 m² plot
Villa floor area from 62 to 306 m², land plots from 100 to 400 m²
Private pool for villas from 2 bedrooms, and the 4-bedroom villa has its own waterfall
All villas are handed over fully furnished, with appliances and décor
Leasehold for 30 years with an extension option, lease agreement signed directly with the landowner
Resort management company and turnkey rental management
Architecture and design
SHA-KOON has almost no straight lines. Rounded walls, arches, circular terraces and free-form pools follow the contours and vegetation of the site, while the villas sit within a tropical garden where water and shade alternate. The finishes were chosen for the island's climate: raw concrete, timber and stone resist humidity and sun and need little costly upkeep.
Each villa type has its own name and character. The Cocoon resembles a cocoon beneath a high timber roof, The Lagoon is covered with a reed roof and opens onto the pool, The Horizon looks out to sea from the edge of the slope, and The Waterfall appears carved into the rock, with a waterfall falling into the pool. No one else in Maenam is building villas in this style.
Villa formats
The Cocoon, 1-bedroom villa: 62 m², plot of approximately 100 m²
The Lagoon, 2-bedroom villa: 154 m², pool, plot of approximately 200 m²
The Horizon, 3-bedroom villa: 248 m², pool and sea view (sold out)
The Waterfall, 4-bedroom villa: 306 m², 62 m² pool with waterfall, plot of approximately 400 m²
Ban Tai occupies a quiet part of Maenam on Koh Samui's north shore, with views towards neighbouring Koh Phangan. Within 100 metres of the project are the Lionheart and FitKoh sports camps, which attract people from around the world to train and recover, and the beach and a 24-hour convenience store are a few minutes' walk away. People who buy property in Maenam tend to want quiet by the sea without giving up convenience: the Lotus's supermarket, a bilingual school and the ferry pier to Koh Phangan are all within 6 km.
Investment appeal
Villas worth photographing. The SHA-KOON architecture attracts guests by itself: homes like these are shot for social media, people talk about them, and in short-stay rental listings they stand out clearly from standard villas. Guests book them for a week, a month or a season, and demand for stays is steady.
A resort with its own operator. The developer runs the resort itself and keeps some villas in its own portfolio, so it has a direct interest in filling the whole estate. Owners receive reception services, housekeeping, pool maintenance and promotion on booking platforms with little hands-on effort.
Demand from the wellness market. Ban Tai's sports camps are nearby, and the estate has yoga, sauna and cryotherapy on site, which suits guests who come to Koh Samui for health and recovery.
Transparent purchase and flexible payments. Interest-free instalment plan over the full construction period, payments tied to construction stages with progress photo reports, a land lease agreement signed directly with the owner, and the buyer's name recorded on the title deed.
Limited supply. There are only 28 villas, and the 3-bedroom homes with sea views have already sold out, so property with this design and this level of service is hard to find on Koh Samui.
Complex InfrastructureComplex Infrastructure
Project Gallery
Developer
Prime Paradise Co., Ltd. is developing a resort on Koh Samui, not a sale-only villa compound. The company runs under the slogan The Dreams Real Estate Maker and manages the project end to end: architecture, construction, sales and subsequent management. Its first project, SHA-KOON, brings together 28 organic-architecture villas with an on-site restaurant, a wellness area and hotel-style service in Mae Nam, near Ban Tai beach.
The company was founded by professionals with European construction experience. The founder, an engineer with a background in property law and economics, spent more than 20 years building and developing projects in France: luxury villas, large buildings, and timber and energy-efficient homes. That experience shows in SHA-KOON: natural materials, forms that follow the contours of the plot, and finishes designed for the tropical climate without costly upkeep.
Key figures:
Registered with the Department of Business Development (DBD) in Thailand since February 2019
Specialisation: development and management of resort property
Flagship project SHA-KOON: 28 villas on a 5,800 m² plot
In-house management company for the resort
General contractor Blue Enterprise Construction with a permanent staff of 60
General contractor
SHA-KOON is being built by Blue Enterprise Construction Co., Ltd. The contractor specialises in premium villas and resorts, works on the demanding terrain of the island, and carries out finishes in polished concrete, stone and timber. A permanent team of 60 staff, rather than crews assembled for individual projects, ensures continuity of work. Prime Paradise keeps supervision of the build in its own hands: the developer's construction manager, a civil engineer, has delivered more than 20 projects in Thailand and has worked on Koh Samui and Koh Phangan for five years.
Management company
The resort is run by the developer itself under the SHA-KOON brand. Prime Paradise retains ownership of a number of villas, along with the restaurant, reception and wellness area, and operates them directly, so on-site service runs year-round. Villa owners are offered a choice: rent their villa themselves, through a third-party company, or through the SHA-KOON Hospitality and SHA-KOON Premium programmes, which cover cleaning, pool and garden maintenance, promotion on booking platforms and guest reception. A warranty and refurbishment programme for the villa, covering 30 years, is also available separately.
Why a purchase with Prime Paradise may suit you:
The developer signs the contracts itself, receives payments and is accountable to the buyer for timelines and quality
Lease Transfer protects the buyer: their rights do not depend on the financial position of an intermediary company
The buyer's name is entered on the title deed, and the building permit is issued in the buyer's name
Interest-free instalment plan, with payments linked to construction stages
Online investor account: payment schedule, documents and photos of each stage
The developer has a direct interest in keeping the resort occupied, as it rents its own villas alongside those of the owners
Buying a villa on Koh Samui from Prime Paradise means acquiring a home with designed architecture and a ready management system under one roof. For those considering investment in island property, this model answers the key question: who looks after the villa when the owner is not there.